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Top 10 Pageant Stores of 2016

The results are in and we’ve heard some of your favorite boutiques to shop at.

The stores in this year’s top 10 list specialize in custom designs and cater specifically to pageant girls and women. To find a pageant retailer near you, visit The Pageant Planet Directory to begin. Or if you’re a retailer who would like to be added to our prom and pageant directory then click here to create your free profile.

Here are this year’s best of the best when it comes to pageant stores, so without further ado, here are the top 10 pageant boutiques of 2016.

Top 10 Pageant Stores of 2016

10. Dazzle Boutique (Dazzles)

Dazzle Boutique, also known as Dazzles, is located in Waterbury, Connecticut. This retailer is a certified Sherri Hill seller. They also have MacDuggal, Alyce Paris, Rachel Allan and Jovani among other top designers.

Dazzles provided evening gowns for Miss USA, Miss Galaxy and Miss U.S. of America titleholders. It even dressed Erin Brady and Teresa Scanlan.

dazzle boutique,pageant store
Located in Connecticut, these gowns were featured on titleholders like Miss USA 2013. Photo: Dazzle Boutiques Facebook

9. The Competitive Image

Located in Dothan, Alabama is The Competitive Image. “Magnificent Apparel and Finery” is this boutique’s slogan. It has provided attire for hundreds of titleholders dating back to 2001. It’s no wonder The Competitive Image is among the top in the nation, as they also hold events during the year. In April, Sherry Hill will be at their Trunk Show.

The Competitive Image,pageant store
The Competitive Image has everything for wardrobe from interview to fitness and evening gown. Photo: The Competitive Image Facebook

8. Lola B

Located in northern Mississippi, Lola B Boutique helps women find that perfect gown. Lola B opened in late 2011 and since then has dressed women in systems ranging from Miss America to Miss America’s National Teenager to local festival pageants.

(Need some inspiration for how you’re next pageant wardrobe should look? We broke down the trends at the 2017 Golden Globes)

Lola B Boutique,pageant dresses,evening gown
Lola B Boutique features more than trends. It focused on making its clients fashion forward. Photo: Lola B Boutique Facebook

7. Serendipity

Known as one of the largest prom stores, Serendipity has been the stop for contestants like Olivia Jordan, Miss USA 2015 and Miss Oklahoma Teen USA 2016, Hellen Smith. Located in Oklahoma City, the boutique features designers like Jovani, Sherri Hill, Ellie Wilde and Rachel Allan. On its website, you can easily search the inventory to find the gown right for you. (Read: How To Choose The Right Neckline You Should Wear In Evening Gown)

Olivia Jordan, Miss USA 2015,Serendipity
Olivia Jordan, Miss USA 2015, competed in her hot pink evening gown from Serendipity. HO/Miss Universe Organization L.P., LLLP

6. Joann’s

Now featured on Lifetime’s “Glamour Belles,” Joann’s is the first stop for many pageant women in Tennessee and across the south. Joann’s is the official wardrobe sponsor for pageants in the Miss Tennessee (America) system, Mrs. Tennessee, Mrs. Mississippi, and three USA state competitions.

Its new show debuts in early April and will show the drama behind the scenes of the shop.

joanns,evening gowns,pageant dress
This second generation, family-owned store is located in northwest Tennessee and will have its own show debuting soon. Photo: Joann’s Facebook

5. Ashley Rene’s

Next on our list is a one-stop shop located in Elkhart, Indiana. Ashley Rene’s has over 5,000 square feet of prom, pageant and formal attire. Boasting close to 10 years of experience, Ashley Rene’s staff has prepared women for the National American Miss, Miss America, USA National Miss, Jr. High, High School and Collegiate America competitions. (Read: Top 3  Miss Earth 2016 Evening Gowns)

Ashley Rene's,pageant store,pageant gowns
Ashley Rene’s has a 30ft. runway with stage lighting to help women choose the right gown for their prom or pageant. Photo: Ashley Rene’s

4. Ultimate Fashions

For the contestants on the east coast, Ultimate Fashions is the place to visit for your pageant needs. With two locations, one at the Woodbridge Center in Woodbridge, New Jersey and the other at the Staten Island Mall, Ultimate Fashions provides personalized services without the high costs. The staff can work to find your perfect dress from sweet 16 to mother of the bride to prom to pageant.

Ultimate Fashions,new jersey,pageant shop
Ultimate Fashions has a seamstress to help women tailor their outfits to perfection. Photo: Ultimate Fashions Facebook

3. Diane & Company

Another New Jersey favorite, Diane & Company features couture, pageant, prom and cocktail dresses. With over 45 years of experience, this boutique in Freehold works to make its women feel like royalty with its couture legacy. Featured on Oxygen’s “Jersey Couture,” each employee receives training from Diane herself to have an eye for fashion and assist in making customers feel special.

Some of their gowns can be found on contestants from the Miss New York USA and Miss District of Columbia USA pageants.

Diana & Company,pageant dresses,pageant,gowns
Diana & Company provides one-on-one shopping at its New Jersey boutique. Photo: Diane & Company

2. Bridal Elegance

Known as the largest bridal, prom and pageant Store, Bridal Elegance has served thousands of customers. With two locations in Illinois, Bridal Elegance is a sponsor for the Arkansas, Indiana, Illinois, Kansas, Idaho, Colorado, Minnesota and Nebraska USA systems among quite a few others. Pageant girls near and far flock to the Ottawa location because of its large inventory of gowns (20,000) where you are sure to find the right one.

Bridal Elegance, Illinois,pageant dress
Over 50 pageant system go to Bridal Elegance in Illinois for its large inventory of gowns. Photo: Bridal Elegance Facebook

1. Henri’s Cloud Nine

Located in Ohio, Henri’s Cloud Nine is a full-service boutique catering women looking for sweet 16 to prom and bridal gowns. Henri’s focuses on creating the perfect image and vows to work within budgets to get the best gown.

Henri's Cloud Nine,ohio,pageant dresses
Henri’s Cloud Nine has one-on-one services to help you find a gown that matches your personality. Photo: henris.com

Thank you to all who submitted your nominees. If you are a retailer and want your boutique listed in the Pageant Planet Directory, click here. It is completely free and will help pageant girls find your store!

If you are a pageant girl looking for your perfect gown, click here to find a retailer near you.


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4 thoughts on “Top 10 Pageant Stores of 2016

  1. We must get Keith Pittman of Lasting Impressions on this!

    1. I LOVE Keith and what he’s done with Lasting Impressions but unfortunately no one nominated him during the 3 month nomination campaign that we ran.

  2. Carol Riney owns Bellas Bridal, Bellas Prom & Pageant in Hoover Alabama and should definitely be on this list as well! She has dresses many winners as well as Miss Alabama Collegiate & Miss Teen USA.

    1. Hi Holly,

      I encourage you to nominate them next year. Though they are well deserved they didn’t receive any nominations this year.

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